Sally Dark Studios
Twelve of us—members and guests—gathered right at noon at Sally Corporation’s Forsythe Street location in the heart of Downtown Jacksonville. The anticipation was palpable as we entered the workshop. Our guide, brimming with enthusiasm and deep knowledge, led us through the intricate journey of animatronic design and creation. We started in the concept studio, where artists sketch and refine characters, often using digital tablets alongside physical clay models to visualize movement and personality.
Next, we moved into the engineering workshop. Common workshop tools are used to make the creations like lathes, bandsaws, welders and more. We watched as a partial character, torso exposed, flexed its limbs using compressed air and servos, demonstrating how mechanical components mimic lifelike movement. In a corner, a T-Rex lurked, bursting from a shipping container, its jaws snapping and letting go a roar to wake the dead. Also, a Scooby Doo laser tag game buzzed with activity as Bill’s grandsons tested its interactive features.
We learned that each ride is crafted in modular sections right here in Jacksonville, with the final assembly only happening once the animatronics reach their destination. The same team responsible for building the ride—including artists, engineers, and effects specialists—travels to install it, ensuring every component fits perfectly. If adjustments are needed, the team handles tweaks during installation, so there’s no passing the buck. The workflow is seamless: design and build in Jacksonville, then install and fine-tune on location, guaranteeing a polished final experience.
As we explored, we were captivated by the glowing fluorescent paints—applied under black lights to create dazzling effects that only reveal their true brilliance in the dark. Sounds of chirping Tiki birds and thundering dinosaur roars filled the air, making the animatronics feel alive. If you ever have the opportunity to tour Sally Corporation, don’t miss it. The experience is not only fascinating and immersive—it’s free, making it an absolute must for anyone curious about the magic behind theme park rides.